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Dragons fight back tears after powerful pitch | Dragons’ Den

Dragons fight back tears after powerful pitch | Dragons’ Den


Like anything in life anything worth
having never came easy, so I’m expecting to be grilled. Hopefully at the end of it we’ll be
walking away with a dragon and some investment. Hello dragons, my name is Craig Hale and
I’m the owner of landscapes for learning limited. I’m here today to ask for your
investment of 50,000 pounds in return for a 15% share of my company. Landscapes for learning design, manufacture and source outdoor educational resources and
consult with primary schools with regards to develop an outdoor learning
spaces. We’re increasingly living in a society where children spend a large proportion
of their time staring at a screen. My goal as a former teacher and father of
three is to get children outside exploring the world around them and
experience life firsthand whilst facilitating learning through play. We’ve
been working hard to develop a product range often in collaboration with
teachers, that have educational benefits. Starting with our very first mud kitchen
just 17 months ago, we now offer over 90 different learning resources and were
continuously developing new and exciting pieces of equipment to add to our
product range. I believe that together we can grow landscapes for learning to
become a sound investment in our children’s future development. Thank you
for listening to me you’re welcome to come up and have a play on the sea saw or build a sandcastle and I look forward to any questions you might have. It’s a slick pitch from Craig Hill who’s
offering 15% of his business that produces outdoor educational playsets in
exchange for 50,000 pounds. This is the first – never seen dragons so interested. To chalk up success in
the den Craig will have to face the toughest test of all, interrogation by the dragons. Now playtime’s over I’ll get on with some
questions. First up Deborah Medan. Right, hi Craig. Hello. So just so I’m
clear is it you you or is it you and people in a workshop. We spent the first
12 months working out of a garage at the end of my garden. That’s me on my own.
It’s me and one other now and we build from scratch say 95% of the products
we sell. I offer to a certain degree a bespoke service to schools. Can you tell
me what your average order value is per school? Yeah absolutely we tend to get
orders between 2,000 and 5,000 pounds. So what’s the process you contact the
schools. No I haven’t contacted any schools.
You haven’t contacted any schools? All the schools have contacted me through
recommendations or referrals. That’s pretty impressive –
and what’s the success rate per visit? By the time I’m in the school they’ve spent the
money with me. The notion that Craig’s products sell
themselves has got all of the Dragons attention but Deborah Medan wants to
know if that means business really is booming. Craig when did your year end? Tomorrow. Oh great time to ask you what your turnover is
for the year then. Since 2017 we’ve turned over 185,000 which is operating
around a 49% gross profit margin. Okay I’m presuming you haven’t taken a salary
out of this. Yes I do it’s a thousand pound a month. Are you
taking dividends out. Yes I left teaching after a period of depression, I couldn’t
continue in there so as mines the only source of income
we acquired quite a lot of debt. So I spent the last 12 months basically
paying off my debt by taking dividends and I’m making sure that I get rid of my personal debt, that was a priority for me yes. Just talk to me about you,
what happened? Yeah okay so um I mean I grew up on what was the largest council
estate in Europe at the time. I qualified as an art teacher and then I worked in
special educational needs and my daughter had an accident
where – sorry she fell into a fire. She sort of ran at me on flames I had to put
her out and both my hands caught fire. So It just ruined me I couldn’t cope with it.
So it was – it was about either carrying on and being useless at the job or
making the decision to be with my family and I made the second decision. I can’t
imagine what that felt like. It’s pretty tough. Sorry guys. You don’t need to apologize. She’s in good shape now you know she bounced back. She takes pride in her scars you know.
There’s a real touch of the educational piece here and I can see
with your background why you’ve – why you’re doing what you’re doing. Where
could you go in terms of scaling this? What’s your dream? Where I’d like to be
is the go-to company – that right we need outdoor educational resources who do we
go to? Landscapes for learning. It should roll off the tongue. Kraig’s turned a catastrophic event into
the driving force behind his business and it looks like his ambitious plans
for the future have gone down well with Touka Suleiman. I want to congratulate
you for reinventing yourself. You are a great
salesman and in a way you be in the carpenter and building it is a waste.
What concerns me is how could a dragon help you. You can do it on your
own. I wish I wish – like for you that’s your bread and butter, for me to
take it from a company is quite Kraig centric to become in a company where
there’s there’s reps and there’s national distribution network. If you had
two extra carpenters and you could go out on the sell, what would you turn ever
be? I think I could probably get a four hundred thousand next year with a net of
maybe 180. Craig you said you’re looking for a
dragon to understand the potential of the business but the numbers itself
shows you the potential of the business. The schools are coming to you so really
it’s about your time being put more effectively and just getting the
manufacturing sorted out. I’d love help with that. Why don’t you build
up to a million pound business and then try and look for investment. I’ve never built up a million pound business. Well I mean you’re on the way to doing it right, I mean I think
in about three years you could be there. I don’t know if I’ve
made this sound easier then it is. You’ve proved the model. A lot of times businesses come
into the den to have to prove a business model that actually works. What I would
say is that I think what I’m looking for is somebody to recognize this potential
and just point me in the right direction. Craig I’ll tell you where I’m at I
actually don’t think you need a dragon but you know I feel like I want to help
you. You’re doing a really good thing here. so I’m just gonna give you an offer out
there. I’m willing to share the fifty thousand in any proportion with other
dragons but for 25 percent okay. A bid from tazed Levani who’s looking
for a joint investment at 25% equity rather than the 15 originally on offer.
To seal a deal Craig will need at least one other dragon to come on board, is
anybody willing to play ball? Okay I’ll do the other half I can’t let this pass
for your future. Legend. Between touka Suleyman and Tazz Levani
Craig now has a full offer of 50,000 pounds. All beard for 10% more equity
than he was willing to give away. Will Deborah Medan want to join the party or
make a rival bid. I’m gonna tell you where I am. You present really well and
you are inspirational to pick yourself up and to do this is blinken inspiring
and I tell you what that also tells me that my goodness you’re resilient. You
would do whatever it takes to get a business going – but when I sit in this chair I’m a
dragon and I think it’s a good business but I don’t think it’s going to be a
huge business I won’t be investing so I wish you all the best but I’m out.
Thank You. Craig. My worry would be if we all went in then
you’d probably go yes I’ll have all of you and then that would be a disaster
because you probably wouldn’t get the right focus and it wouldn’t be the right
thing at all. So with respect and with all my best
wishes I’m out. Deborah Medan and Jenny Campbell bow out of the deal leaving
just one more dragon to declare his hand. Is Peter Jones in or out? Craig the
products that you’ve created I think are great. I mean a mud kitchen I think is
brilliant, a chalkboard to create an outdoor table it’s clever. I’m sitting
here trying to debate. You have an offer and how much do I really believe in the
business that actually the money that I invest not only am I going to get that
back because I’m an investor at the end of the day, but also how much of me and
my time and that actually will help you drive and make a different business. I’ve made my decision now and I’m going
to say to you that I’m gonna make you an offer. And I’m gonna offer you all of the money but I want 30% of the business. Okay thank you. Do you want to go think
about it. Ah yes okay. Cheers. Peter Jones muddies the waters by asking
for 5% more than Tej Lalvani and touka Suleiman’s joint offer of 25%. The
expertise of two dragons or the wisdom of just one. It’s a tough choice for
Craig. I really appreciate everybody’s offers. It’s a big decision to make it is a
life-changing thing. I think it might be worth the 30% Peter so if it’s okay I’d like to accept your
offer. Wow, look, thank you. Thanks very much. Yes thank you. Craig
ops to give away more equity to successfully secure a deal with his dragon of choice. I’m so pleased he walked out of here
with the deal. Do you know what? Sometimes you have to hit rock bottom to know – he’s
more than an entrepreneur in waiting. He’s gonna make it. I’m dead chuffed. I
was overwhelmed with their belief in what we could achieve. Capitalism with a
heart isn’t a bad thing.

Comments (100)

  1. So much courage – what a man

  2. i would work with this man excellent pitch and totally up front and honest and a great dad

  3. that made me feel quite shit

  4. That really is Jenny's worst excuse yet

  5. I really feel sorry for that guy

  6. What a great guy, going through all that with his daughter and building a successful business from being at home and doing so much for his family, if I had kids I’d hunt him down and ask him to build me something from scratch in front of me so I could see him in his element! his vision is spot on!

  7. Two ladies never invest why they are there in a first place.

  8. "Capitalism with a heart isn't a bad thing" (could be Dalai Lama's…)

  9. Sooooooo double the equity for just one dragon over 25% for 2 dragons??? I AM CONFUSION

  10. Husband calls Jenny Campbell whilst she’s at the pub with friends

    We’re are you

    Hi honey I’m out

  11. Jenny seems to have prepared her out speech while everyone else was actually considering what to do.

    Jenny: Deborah didn't make you an offer, but if she did then I wouldn't, and for that reason I'm out

    So she didn't want to incest because he wanted help badly? Jesus what a stupid reason

  12. The dragons have no heart at all
    They will die full of money empty in real values
    That man touched my heart

  13. God: Jenny welcome to heaven
    Jenny: I'm out

  14. The most boring comments section in the whole of youtube – written by unimaginative boring numbskulls.

  15. I'm Jenny all this money is just a prop and for that reason I'm out

  16. Everyone who walks in…

    Peter: I'm going to give you all of the money but I want more of the business than anyone else.

  17. I love his beard

  18. so fucking great

  19. Can anyone actually name a business that Jenny has invested in?

  20. Q: Jenny Have you got any money?
    Jenny: No, im out.

  21. Well at least jenny gave a hug but unfortunately for that reason I'm out.

  22. 🙌🏻🤗🥰

  23. Peters the big Dick

  24. Wow, an incredibly powerful back story, a well presented, sharp man with ambition and drive. You almost don’t need dragons; the investment sells itself. And for that reason, I’m out.

  25. British investors are way different than American investors

  26. Jenny : im out, for that reason, im out

  27. I'm Tej Lalvani's hairpiece and I'm in!

  28. Peter Jones would take peoples kidneys for a percentage.

  29. Next week on Dragon's Den a guy pitches that he can prevent cancer in children. Peter Jones wants 98% of the business for a tenner.

  30. God: " Jenny, please take a step through the gates into Heaven"
    Jenny: "Nah, I'm out!

  31. Jenny should have written 'I'm out' on the blackboard.

  32. Me: Jenny do you have a cigarette ?
    Jenny: no I'm out

  33. So greedy! They could have just offered him all of the money for 10%. How wealthy do they need to be for goodness' sake. 🙁

  34. Stop yer whining…will ya!

  35. did he really just say "I´m going to be grilled"?

  36. Half of the comments are of Jenny saying, "I'm out" 😂

  37. End of day i am investor greedy if i got money i will go unconditional for better future of kids

  38. Jenny doesn’t like investing her money

  39. Hi Dragons, I want to give Jenny 100% of my business for free.

    Jenny: I M O U T

  40. Jenny was Boo frickety hoo….but says can you do anagrams buddy?

    MI TUO

  41. My names Jenny, and for that reason… I’m out

  42. Everyone just wants Peter. He must be a VERY busy guy

  43. Debra: you did really well
    Jenny: yes (nodding head in yes) you are doing well for yourself so you dont need dragon this is why i am out
    Dude: No, please i need you help am not doing well i need money
    Jenny: yes, you’re not doing well this is why am out

  44. I'd like to hate the Dragons and indeed sometimes they come across as rich, bored and nasty, but I just think at other times they are very direct. no-nonsense and appreciate someone who has done the hard work (patents and projections tend to be a downfall) and can stand up for themselves. As was the case here. He really deserves to succeed – and the deluded egotists we get on the show so often annoy me too.

  45. Big Surprise….Jenny's out…but always has awesome excuses..when getting out

  46. Jenny jokes are the best

  47. Seeing rich people on a see-saw is actually mildly scary lul!

  48. Jenny "i honestly dont have any money and the show just hired tk make me say im out"

  49. I don’t think I’ve EVER seen Jenny make an offer 🤔😂
    She’s always “Out” 😑

  50. 99% of the comments- “i’M oUT”
    1% of the comments- everything else under the sun

  51. Jenny is only there to drink the water.

  52. Jenny: Im in.. Haha, gotcha – im out

  53. Y'all are so unoriginal with the Jenny jokes.

  54. Jenny: “I’m O..”

    Viewers: “Out”

  55. 99% of comments are Jenny saying "I'm Out"

    And for that reason I'm out.

  56. Why do the dragons ask personal question it's not really needed and it's not their business, it's just makes the entrepreneur get upset on TV, they could at least ask behind the camera if they get a deal

  57. I invented a new flip flop shoe . I just made two left ones and called them flip flips . ( I'm a funny guy , don't you think ) eh eh what was that eh

  58. The guys a legend

  59. It’s Kratos from God of War!!!!!!

  60. Don't kid yourselves with his crocodile-tears, he is not doing it for the children, he is a "Jew" and just wants to make millions for himself.

  61. Jenny – I am out but i hug for free

  62. Congratulations to him👍

  63. 99% of the comments here: Jenny jokes
    Deborah: "You are blinking inspiring and resilient and awesome and you can walk on coals and cure cancer but…i'm out"
    The fookin irony how people don't see Deborah literally doing what they joke Jenny of doing.

  64. Can’t bear the sob stories. Your product is either good or not, and makes money or not. Urgh.

  65. I came for free playtime and some chalk – Jenny

  66. "My dau-"
    – I'm out.

  67. That was like watching aliens attempting to play with human toys.

  68. Wow, bless him and his daughter.

  69. Thank you Jenny. I will accept that offer. Said no one ever!

  70. Clearly Jenny isn't her real name, she's constantly saying "I'm Out"

  71. My name is Jenny so for that reason i'm out and out and out also i'm out because i said i'm out and for that reason i'm out.

  72. Hi i am Jenny and i set your daughter on fire so for that reason i'm out

  73. I don't think you need a dragon but I want to help you so I'm going to ask for 10% more equity than you were offering.

  74. Had me in fucking tears 😭

  75. I'll give you 99% of the buisness for a pound.
    Jenny: For that reason I'm out

  76. Jenny: ‘do you want to go and think about it’ therefore am out

  77. Imagine seeing your daughter in flames and you having to put her out. Just trying to imagine it is too far for me I wouldn't be able to handle it either.

  78. I will give you 100% of my business for free.
    Jenny, I’m out.

  79. God bless him peace

  80. i was beginning to tear up too, until he said she 'fell into a fire'. as you do……

  81. Can anybody educate me why he choose the 30% instead of 25% equity?

  82. my names jenny and for that reason im out

  83. Who would have dislike??

  84. “Hi my names Craig”

    “Hi Craig…I’ve got diarrhoea from last nights balti so I’m out 👋🏻”

  85. Bill gates walks in
    "Hello dra-"
    jenny-I'm out

  86. I'm just here because I was bored of sitting at home. So for that reason, I'm out. (PUN INTENDED)

  87. Jenny: not only am I out, I’m out of luck, Money, and most importantly…. Business

  88. I hope this guy makes it.

  89. 'Hello dragons…

    JENNY – I'M OUT'

  90. Jenny has given out for hugs than investments or even pound coins

  91. Today when i was crossing the street i saw a lady in a pink dress looking at a man in a green shirt while he was sneezing, and for that reason im out

  92. This man is so handsome.. caring and sweet, he’s got a very lucky family! 💜

  93. they say Jenny screams "im ouuuuutttt" in her sleep… Sleep therapist can't make any sense of it…

  94. Who else had the urge to blow on their phone when Tej wrote with the chalk?

  95. Is no one else appalled by the dragons' behaviour?!

    *Sees an absolute hero struggling to stay afloat, and only taking £12k a year

    …*proceeds to squeeze him for as many % shares they can get*

  96. I really like that guy. A true honest hard worker with a great cause at heart. Sincerely wishing him all the best for his business and family.

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