here’s a quick simple tip for clear
persuasive business writing: observe the rule of one. The rule of one is all about
not overwhelming your reader with too much information.
instead, stick to one idea at a time. For example, one idea per sentence.Try to
keep sentences short, 15 to 20 words maximum. Any more than that and chances
are you’re trying to cram in too many ideas, so break the sentence up into
separate sentences. Similarly, one idea per paragraph.
if you can’t sum up your paragraph’s theme in one sentence, it’s too complex.
Break it up One idea per heading or subheading. Keep
those headers short and sweet. Ideally no more than seven words. If you’re
including a graph or a table, only use that device to illustrate one point.
comparing too many things in one visual element is going to really confuse your
reader. And one idea per document. For example, one request per email. Any more
than that and you’ll find yourself having to chase up even the most
conscientious of colleagues. So for clear, concise business writing that gets
results stick to the rule of one. I’m Dr. Clare Lynch of Doris and Bertie.
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