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Can Google Stadia Compete With Video Game Consoles?

Can Google Stadia Compete With Video Game Consoles?


Talk of console wars has
dominated video games for years. There are gamers who swear by the benefits
of gaming in front of a keyboard and mouse on a custom built P.C., while others prefer the convenience and
ubiquity of consoles like the Xbox and PlayStation. Those console brands in
particular have built a name for themselves as powerhouses in the
world of convenient at-home gaming. Microsoft sold 30 million units of the
Xbox One console between its release and November 2013 and the end of 2017. Sony sold 73 million units of the
PlayStation 4 console and that same time period. Video games are a
big business in 2018. Video games and EA
Sports generated about $24.4 billion in revenue about $2
dollars higher than 2017. The industry is expected to hit $31 billion
by 2023, but at the same time, console sales are falling. Console sales were forecast to decline by
12 percent in 2019 compared to the year before. But there’s a new player
in the game: streaming video game platforms. The reason that streaming is
appealing to consumers in a vacuum is that it obviates the
need to purchase a console. You could play from anywhere, on any device,
at any time and you don’t need to worry about your
hardware becoming obsolete. Google’s Stadia, Microsoft’s Project xCloud
and Nvidia’s GeForceNow make it easy to play top tier games without
the top tier console or p.c. The subscription -based services stream video
games from high -end gaming machines through the cloud, and that means
the future of video games may no longer need the console. Video games are a phenomenon that have
largely taken shape over the last 50 years. Arcades and at -home consoles launched
in the early 1970s and quickly flourished into a booming industry. Magnavox presents Odyssey The Electronic
Game of the Future. The Atari video computer system is
20 cartridges with 1300 game variations you play on your own TV set. But those really were the only options
for gaming in the beginning, at least until the personal
computer became popular. The p.c brought with it a new
way to play with friends too. As the advent of the internet meant
more and more people were hopping online, but consoles
weren’t there yet. It’s largely the famed release of the
PlayStation 2 in 2000 and the original Xbox in 2001 that brought console gaming
into the form we know today. Those consoles were praised at the time
for their breadth of content and specs and largely saw rave reviews. But the feature that was arguably the
most ambitious for these consoles was their internet connectivity. The original iteration of the PlayStation
2 didn’t come with Internet connectivity built in. It was sold as a separate accessory. But the original Xbox did, and
both Sony and Microsoft launched online services for these consoles about a
year after their release, Sony’s online connectivity was limited and largely relied
on individual game makers to facilitate the servers for those games,
much like how PC gaming works. But X-Box launched a whole new subscription
model as a way to manage online gaming. Xbox Live. Xbox’s subscription service facilitated online
gaming of legendary titles like Halo 2 and created a cultural
phenomenon of playing with anyone, at any time, around the world. There were a couple of
caveats to online play, though. The first was that you had to
have a fast enough Internet connection, and the second was the requirement that the
person you were playing with had the same console as you, regardless of
whether the game was available on multiple platforms. This lack of cross-platform play ability has
been a problem in the gaming industry for years. Even as the new generation of consoles
were released, the Xbox 360 and PlayStation 3 came with exclusive games that
would only be played on their platform and on their servers. It suddenly became important which console
you had in which your friends were playing on. The PlayStation 3 came
with the new PlayStation Network, a free platform that allowed users to
get online with an optional premium PlayStation Plus that gave users
special perks and discounts. And massively successful video games like
Grand Theft Auto Online had tens of millions of players around the world
who only saw fellow players on the same console. But fast forward to 2020
and the sentiment of the walled garden of online gaming
is starting to change. Games like Fortnight, Rocket League and
Call of Duty Modern Warfare have done away with this and allowed anyone
with any console to play each other. And these games have
been massively successful. As of March 2019, Fortnite has 250
million people logging in to play with others. Suddenly consoles are becoming
less and less important. Performance on both the Xbox and the
PlayStation is solid and more games are starting to allow you to game with
others regardless of what you’re playing on. So is there a
need for consoles anymore? They know consoles are going away. They know that streaming in 20 years
is going to be so ubiquitous that you’re just not going
to need a console. Gamers have been wanting to take their
video games with them for years and console makers are starting to provide
services like PlayStation Now and Xbox Play Anywhere, stream your consoles games
to a screen of your choice. But these have been imperfect solutions that
still rely on you to shell out the cash for a console to begin
with, OnLive and GeForce Now changed that. And they were the first real streaming
services for games that used offsite company, owned hardware to
deliver games to users. And now Google Stadia has entered the
mix and promised 4K gaming over the internet entirely on Google’s servers. All you need is an account,
a screen and a controller. Stadia even has a selection of games. It includes in its
paid subscription for $9.99 a month. If you go with the free
version, you’ll have to buy the games yourself. Microsoft has also started planning
its foray into the streaming game wars Project xCloud is meant
to take on Google’s directly, streaming games from Microsoft’s own
cloud computing infrastructure. And really, it makes sense that these
are the two big players in the streaming gaming industry right now. Google and Microsoft are responsible
for a combined 19.5 percent of cloud infrastructure
services in twenty eighteen. Microsoft Azure is 15.5 percent of that. Combine that with
Microsoft’s mastery of gaming with its Xbox platform, and the company stands a
real chance to take hold of the streaming video game industry. Delivering a seamless streaming experience really
is a function of data centers more than anything. I mean, the technology knowing that Gaikai
and OnLive, had the technology 10 years ago and it was
not perfect, but it worked. And here we are 10 years later. You know, E.A.’s doing
it on mobile phones. I mean, I’ve seen it and E.A. is, you know, a small T
tech company, unlike Amazon, Apple, Google, Microsoft, Sony are bigger
T tech companies. In short, these companies could drive people
to streaming instead of to the store to buy a console. So what does all of this new
tech mean for the future of consoles? Can Stadia really replace them? So Stadia has been a great idea. It’s been a lot of fun to play
at home, but I’ve noticed in the community, especially on Reddit, people are upset about
a bunch of things, whether it’s a lack of updates or a lack of games. Stadia is not necessarily a concern
for Microsoft or Sony, who’ve now announced Xbox Series X
and PlayStation 5. Xbox Series X seems like it’s going to be
more of a service in addition to a console, so might see xCloud
built out into that. Or maybe console owners get access to
streaming video games or just people can go out and buy
a streaming subscription from Microsoft. Microsoft is banking on the future
of streaming games with its project xCloud. But in this first iteration,
there are just too many opportunities for streaming to go wrong, particularly
when gaming on the go. At times, playing on 4G LTE meant
frozen screens, choppy audio and controls having a mind of their own and Stadia
itself isn’t ready to fully take on video game consoles. You need one of
Google’s latest smartphones to play on the go or a computer running Chrome
if you want to play at home. Some of these problems are growing pains
for any new service, but others are out of any one company’s hand. So what needs to change? 5G could be the linchpin in
making a service like this work. The increased speed and throughput could mean
even users in a crowded city could see lag -free gaming. In urban areas like cities, you
have wireless carriers launching what’s called millimeter wave 5G and that’s about
10 times faster than 4G LTE. There’s also this sub-six gigahertz 5G, which
isn’t much faster than 4G LTE. So what you really need is more areas
with the millimeter wave 5G so that people with Stadia can play games with
fast enough speeds to connect online and stream all these graphics. But 5G is only available in select
locations by most providers in the U.S., with them promising to expand in 2020. And that technology, too, is
in its early stages. Some early testing of 5G has found
that speeds are largely dependent on how close you are to the tower or if you
have a clear line of sight and more. The solution for 5G is put a
tower on every single streetlight, which means the real estate’s there, power supply is
there and it doesn’t go through the glass so we’re all going to have to
have some kind of router that has an external receiver and suddenly everybody’s
going to have internet everywhere and super high speed. That’s the best thing that could happen
to any content owners who wants to distribute their content. Then there’s the
service itself, which only has a handful of games to play. Google has announced that it will add 120
titles to its service in 2020, but until these games are available, there
could be little incentive for people to take the service seriously. And that really is what could make
or break a streaming service like this. The more people that join, the more
people there are for companies to cater to and more players to interact with. This is where a service like
Google Stadia could live or die. Google is known for how readily it
will kill a service if it’s unpopular. So one of my biggest fears with
Stadia still remains, and that’s that Google has canceled dozens of products in the
past that they don’t take off decides that just no longer
interested in the market. And I think Google could still potentially
do that with Stadia one day. People don’t buy it, they could just
say, ‘OK, we’re ending the service, it was a fun run’ and maybe licensed
the technology to other companies instead of fully supporting it itself. Plus, other companies have different solutions
for how to game anywhere. Take Nintendo’s Switch console. Which gives you the ability to take the
same console you play at home with you on the go. Or the growth of
the video game industry on mobile devices. A study from Activision-Blizzard and
Newzoo, you found that 2.4 billion people would play a
mobile game in 2019. That study found that one in two apps
open in the seven day period were games. This might not be enough to
end consoles altogether in the near future, but there are more and more
ways to get your gaming fix without buying one. There’s a portion of the
population who will just never buy a console, but it doesn’t
mean consoles go away. If Microsoft and Sony make that a
really good experience, they’re going to have a really faithful group of
consumers who will support their consoles. I just think each
console generation gets smaller. And what I can’t predict is what these
consoles will do for me other than play games.

Comments (100)

  1. I don't think they relized that this entirely failed and no one want's to stream games because its a crappy system.

  2. Stadia fails because the global internet infrastructure is inconsistent, stadia has already failed, just delete this video, we know google paid for this video

  3. Streaming game play is not the same as steaming video or voice. You are never going to be able to get around the input lag that is inherent with the internet. At a minimum you are going to have 30 to 40 mill second lag witch you will be able to tell. You cant buffer this unlike video streaming witch has a buffer of around 1 sec up to 30 sec on place like twitch or youtube for live content. Most live tv have a delay of a few mins. I don't see this stream gaming taking off.

  4. They have no rey tracing so therfore they will not succed completly! Annother issue is their frame rates!

  5. I don't think you can ever beat local gaming with it's 0 latency.

    Also need a lot of bandwidth to play at 4k. Not that 4k gaming is that much better than 1080 or 1440.

  6. Stadia?
    Probably not
    Games are even more expensive then in other stores and not rebated just because they are a year old
    Games can also be running on an outdated version
    You can't actually buy the games on stadia but have to go through hoops to get them
    There is no system seller, like Mario games, Halo or God of War
    And lastly Google has a history of dropping Projects once it gets bored with it

    If Stadia would be the Netflix of game streaming, sure
    But Project XCloud will probably devaste Stadia

  7. Short answer no, long answer no it can’t because the cyber infrastructure in the US isn’t good enough to get the latency low enough to make games playable. Look at all the Stadia videos being put out with the abhorrent latency and there is your evidence. If you don’t understand what latency is essentially it’s the time difference between putting in a command, and the game registering that command. The longer the time between input and response the worse the latency is. I’ve played oblivion on the playstation streaming platform (can’t remember what it’s called off the top of my head), and the latency was insufferable, and I had good internet.

  8. Yea, but does Google let you make your own levels?

  9. Sega Dreamcast came with Internet-connectivity and it came out before PS2 and XBox

  10. This video is irrelevant.

  11. Where is my OnLive gang? Homefront was a banger

  12. Ever since someone mentioned that you're no longer going to TRULY own your games, I've been against this movement.

  13. No. Just saved you 10 minutes. Your welcome

  14. Stadia is a fail!!! How much did they pay you guys?

  15. 5:18 dafuq 😂 the controller isn't even on…

  16. This guy is a joke and Pachter should know better as he follows the gaming industry. When the PlayStation 5 comes out and sells out you won’t hear from these guys.

  17. I doubt we will see successful streaming only solutions in the foreseeable future.
    It will take 10 years possibly longer for high speed 5G to really become widespread.
    Due to latency requirements hardware at data centers, needs to be available close to the user. This means very limited possibilities with regards to load balancing and as a result the cost advantage from not needing to have a console gets largely offset by the requirements of peak demand times.
    In addition data centers need to be equipped with low latency video encoders and lot's of networking, to facilitate low latency, high bandwidth streaming.
    I think the additional hardware and energy usage that streaming requires over the traditional console will make it much more expensive, than buying a console with a typical lifespan of 7 years.
    Another risk for streaming is VR. Right now it's quite a small niche, but should it take of streaming will be even less equipped to deal with that than traditional gaming. The latency and framerate requirements are much higher, and the occasional network stutter will make the user nauseous.
    Lastly, there is the growing segment of competitive gaming, which is simply and due to physics never will be feasible as a streaming service.
    Hybrid models seem much more plausible. That could be in the from of streaming huge assets from the network as needed, like its done with the new Microsoft Flight Simulator, offloading expensive computations or using streaming to stream a higher fidelity version of the game playable locally.
    Like the Switches quality is much better when docked as opposed to handheld.

  18. You idiots, console sales are dropping because it's the end of the generation. Way to be thorough and research. Lazy journalism. Stadia is DOA. Our internet infrastructure is trash in the US outside if big cities and sometimes in them. Plus data caps…. It's not a recipe for success.

  19. No one wants to pay rent rent games, they want to own the game and the consol, they act like $400 is alot of money, then they will charge you $30/month to rent there games

  20. Good to see Buzz from Home Alone back on his feet.

  21. I'll save you 12 minutes. The is answer is: NO

  22. NO ONE WANTS MONTHY RENT, MONTLY BILLS ARE A BURDEN, THE DRAIN YOU, MAKE YOU STRESSED OUT, WE WANT TO OWN OUR GAMES AND OWN OUR CONSOLS SO IT IS $0 A MONTH WITH NO STRESS

  23. Stadia is awesome, if you haven't tried it you should. I was one of the people that wanted this to fail.

  24. No. Saved you some time.

  25. Idk why stadia compares to consoles when we all know their both different platforms most people are idiots to compare them

  26. When doing a video on a topic, at least get the facts right.

  27. "Can Google Stadia Compete With Video Game Consoles?"

    BRUH LOOK AT THIS DUDE
    UHJU UHJU WAIT TILL YOU SEE THE

    UHHUJUJUJUJUUU NO NO NO

    OHHHHOHOO OHH UHHUHHUHH

    EATJAHWQUIEHOWIUOHHHHHHHAHAHAHAHA AAA

    LOOK AT THE TOP OF HIS HEAD

    HEEEEEEEE HAHAHAHAAA
    LOOK AT HIS LIPS

    HASJHJDHWRUI

  28. The stadia infomercial

  29. I have to say I feel like while the future will be streaming games ……I can't help but feel like this video was an attempt to push the needle rather than and honest attempt to predict the near future. Take for example the premise that this entire video is based on……the fall in console sales. It is stated that consoles sales were expected to fall year over year (2018 to 2019) by 12 %. …but does any of that have to do with a move to streaming games?!?………. or is it really just the fact that we are in the last year of the current generation of consoles and so consumers are waiting for the next iteration?!….. Games like Fortnite benefit from persons gaming on ever increasingly powerful and ubiquitous smartphones, but does the rise of cellphone gaming truly sound the death knell for consoles?

  30. This video doesn't have the standards that cnbc is known for, there're way many inacurracies and statements that are nonsense.

  31. NOT MICHAEL PACHTER

  32. Short answer:NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!

    Shorter answer: Get a pc.

  33. all we need is more cancel and radiation… people idiots and will pay for everything in several years.

  34. This is an era where you can get guarantees of 4k (with a large library of titles) for $400.

  35. Never had any console, never needed one, PC + Windows is good for anything, gaming, development, movies etc

  36. Nope never 😂🤣

  37. "microsoft's mastery of gaming" Made my day 🤣🤣🤣

  38. My American internet speed 10 years ago: 50mbps at $30/mo.
    My American internet speed today: 30mbps at $40/mo.

    yeah I don't think this is gonna work.

  39. It's not about speed and throughput. It's about latency.

  40. How much did Google pay you to advertise their already failing platform ?

  41. Wow they dont care about nintendo.

  42. Is it April 1st already?

  43. Just hit me, streaming will expose people's personal information. I'm not sold on it.

  44. Dude said that console sales dropped from 2018 to 2019. DIDNT even consider that a new generation comes out ever 7 years or so. People are waiting…duh.

  45. 6:00 Even with the paid version you still have to pay for most games and all AAA games. Stadia is not Netflix.

  46. No Mention Of ‘ Shadow.tech’ in my opinion the best Game Streaming Setup available. Not as big as google or Microsoft. But ahead of the competition

  47. I still have a Magnavox Odyssey 2…lol

  48. Not again the “consoles are dying” BS!

  49. Stadia is definitely the future of gaming

  50. Jordan: On a Custom PC.
    Video Editors: Let's use stock footage of a laptop cause you know those are custom built right

    If they can't even link up the narrative with the video then they are clearly are missing the beat. This does come off as an add as some other people mentioned. If you want to run a Stadia you need to spend crazy loot each month for internet… I live in Canada in a mid sized city (360000 pop.) and we don't even have gigabit. It's funny he says you only need these things, forgetting you need to also have super good internet and the in-house infrastructure. My internet is literally 10Mbps download. I am re-downloading DOOM on my PC to prepare for DOOM Eternal and it's going to take like 5 days to download. Just streaming 1080p on YT doesn't even work. I work in IT and we use Remote Access Virtual Desktops when we work from home and they run like crap. Stadia is ahead of it's time, it's not actually a bad idea but having a solid amount of the data stored locally on a hard disk isn't a big deal. They can utilize the streaming infrastructure without offloading the entire game through a network. I am familiar with cloud infrastructure the world doesn't have the infrastructure to do full streaming yet.

  51. No. NBC stay in your lane

  52. Streaming games is not new and it sucks

  53. tis video is only 12 min long and half of it is sommeone talking off topic, not a lot of information about Stadia, and you have to ask Patcher,really.

  54. Question. I tried Chrome cast ultimate at my friends house. Destiny 2 looked good. But it played very heavy. Is this normal?

  55. I think it’s only perfect for the light gamer

  56. I disagree with this COMPLETELY. Console sales are fallin cause of NEW hardware coming. And if CNBC did even a little bit of research they’d know that google stadia is a DISASTER

  57. Until 5G becomes standard and Ubiquitous….consoles will still reign supreme.

  58. This video looked like an advert for Stadia, and how are these experts? EA is a small company? wtf

  59. The problem is fast internet speed is not cheap at all

  60. 12 minutes of video and not a single mention of latency.

  61. Google Stadia is DEAD, many gamers have actually forgotten that it exists other than reports of problems it has.
    CNBC is a bit late to the no show party.

  62. Console games are just too expensive right now. Adding that to the price of hardware, streaming games makes huge sense.

    Just like what happened with Netflix. People swore by Blu-rays back then and now every household has a Netflix subscription. Not only because the infrastructure caught up but also because it is convenient.

  63. Video game analyst
    Show a boomer

  64. Stadia works great for me!

  65. I would like a hard copy of the games I buy. With streaming for me I feel it's kind of scary with hacking, power outage, to me having a hard copy or a way to download the games to a s.s.d or some sort of hardware protection that can be separated from online after the download or even uploading would be awesome.😊😊just being open minded

  66. So it was the games that decided if we could cross play not the companies like Sony and Microsoft?

  67. 5G does not and will not mean "lag free" anything. You can talk of reducing latency which is what is referred to by lag. If anyone (such as CNBC) uses the term "lag free" you can be sure they are lying to you, trying to sell you something or both.

  68. Don't trust Google and Facebook with anything. Minimise the usage of their services in your life – otherwise you will regret it.

  69. Who else saw MLBB? 🙂

  70. Affer a long time of a playstation fan. Im glad that i switched to PC.

  71. Microsoft is an operating system, search engine, computer gaming, business solution and server farm company.

  72. I am sorry man but this is a brownie baked from diorrhea, my local vicar can write a better price on the same topic… :p Do better research.

  73. No steam wins again epic is second. Pc master race wins over crap soles. Origin does that still need a pc. Stadia has crap games.

  74. >Michael Pacther
    And that's when this video lost any sort of credibility it had and earned a dislike

  75. “Google Stadia makes it easy to play games without a console.”

    As long as you have gigabit/sec internet with no data caps and can afford a subscription that allows you to buy games at a higher price than on pc or consoles. Simple right?

  76. Sigh these brainwashed humans controlled by their fears keep slowing things down…

  77. Am I the only one who likes to play video games on a CD?

  78. Stadia is dead on arrival

  79. Oh course streaming is gonna overtake home console just look at how well the stadia is doing 😂😂😂

  80. When the comment section is more informative than the actual video

  81. Usually like these videos but poorly well done on this one

  82. STOP PUSHING STADIA, CONSOLE WILL ALWAYS BE BETTER

  83. People liking this video just because it's NBC, and not understanding video games

  84. I honestly think streaming is the future, however, it has a long way to go before it kills consoles.. This is not likely to happen anytime soon, as there is huge infrastructure demand that needs to be met for 5g..

    Also, on another note, I'm sure majority of the people would still love the experience of playing on a larger screen than on smaller mobile devices

  85. Hate to say this, but streaming is honestly crap, not even dealing with data caps. There is no reason to stream games when a good console of pc can do better any day. Stadia is just a toy, nothing more. Of course, the main reason pig companies want this is so they can cut off players from purchased games easily, without any repocussians

  86. This is proof that CNBC is out of touch with reality, no way in hell stadia can even begin to compete with consoles. Waste of time video

  87. Google stadia sucks.

  88. Next time find a better expert with real tech knowledge…

  89. Nope not buying a subscription

  90. this is too obvious google paid for this add stadia sucks

  91. Tbh most of the world doesn’t have good enough internet to support streaming, or has data caps
    So nah, not probably rn on a global scale

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